Cannondale, the bike sponsor of Colombian rider Rigoberto Uran, made a nice series of small movies called Rigo’s private Colombia. The guys came and visit the runner up on last year’s Tour de France in is hometown Medellin. In the 3 short video’s you can see how Rigoberto Uran trains in and around Medellin. See how he interacts with his fans, and what he does when he is not on the bike.
Rigoberto Uran is known as a very friendly guy that is very open to fans, and these video’s proof this once again. Unlike the more quiet Nairo Quintana, Rigo likes the media attention, and is a big fan of the Social Media. When last year the news came that his team Cannondale would end to exist unless they found a new sponsor, it was Rigoberto Uran who stayed loyal to the team. Not signing with any of the many offers he must have had, he gave the team manager Johnathan Vaughters the chance to find a new title sponsor. In the end it was Education first who saved the team, and Cannondale became the bike supplier.
Asphalt, dirt and cobbles
Rigo’s private Colombia gives you the chance to discover more about the beauty of Colombia and the passion Colombian’s have for cycling. In the first episode of Rigo’s private Colombia, Rigo drives you to his secret spots around Medellin with his Cannondale SuperSix EVO and Slate. Hit the asphalt, the dirt and the cobbles at more than 2400 meters above sea level. Air is pure, oxygen is missing, pleasure is intense.
Sunday in Medellin
In the biggest cities of Colombia there is the amazing event called Ciclovia, where every sunday many kilometers of main roads will only be available for bicycles. In the second episode of Rigo’s private Colombia you can see how Rigoberto Uran shared these roads with the many cyclists of Medellin. Where Bogota has Los Patios, Medellin has Las Palmas as the famous climb in the city.
GO RIGO GO
Besides being a great bike rider, Rigo is also a business man. Knowing what it takes to be great cycling wear, he decided to start his own brand of cycling clothing called Go Rigo Go. In the last episode of Rigo’s private Colombia he explains why he started the brand, and what makes it different from the other cycling brands. Have a look inside the development department of the brand GoRigoGo and meet the team.